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Circular Economy Expert Mexico

Position: Circular Economy Business Developer

Organization: ECOR Europe

Fields of Expertise: Ricardo supports private and public organizations in the design, develop and implementation of circular business models. He also has experience in solving supply-chain challenges throughout Total Productive Management methodology.


Ricardo Weigend is a Circular Economy pioneer in México, introducing and implementing the concept of Circular Economy in his country. He works as the Circular Economy Business Developer of ECOR in México, providing commercially viable, turnkey, closed-loop enterprise solutions for private and public entities with ECOR alloys, which convert waste fiber into high value building, merchandising and packaging materials. Ricardo previously worked in HEINEKEN-México for 10 years. His last role was being the Circular Economy Leader that he led the organisation to become a member of the Ellen MacArthur Foundation CE100 program featuring the company as the first Mexican and Latin-American organization to join this selected group of world leading companies in 2016. He also crafted HEINEKEN-México business and sustainability three-year deployment plan to implement Circular Economy. Ricardo previously did his Master Degree in Management and Corporate Sustainability at Cranfield University in the United Kingdom and holds a bachelor degree in International Relations from Instituto Tecnológico y de Estudios Superiores de Monterrey.

Ricardo was recently awarded by The Circulars, as a Highly-Commended entry 2017, the world´s premier circular economy award program, an initiative of the World Economic Forum and the Fo-rum of Young Global Leaders.

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